OUR PURPOSE
When women and girls move their bodies, they thrive. She is Active NB is an inclusive, barrier-breaking, ceiling-busting voice for women and girls, because when we’re physically active, our world is a better place.
OUR VISION
We envision a New Brunswick where women and girls are equitably represented, recognized, and served in all areas of sport, recreation, and physical activity.
OUR VALUES
She is Active NB believes in the importance of values-based sport and recreation. Our values guide everything we do:
- Equity: Everyone deserves to participate in sport, recreation, and physical activity environments that meet their needs.
- Inclusion: We foster a culture that embraces, respects, and accepts diversity so that everyone feels valued and able to contribute to their fullest potential.
- Collaboration: We work with and leverage partners to ensure all relevant and affected parties have opportunities to contribute.
- Respect: We value and listen to everyone’s experiences, beliefs, and ideas.
- Fun: Sport, recreation, and physical activity experiences should be enjoyable and provide feelings of joy and happiness.
- Holistic Well-being: Sport, recreation, and physical activity experiences should support the development of physical, emotional, psychological, and social health and well-being.
OUR PRIORITY AREAS
Participation
- Increase opportunities for meaningful participation
- Promote the importance of quality sport environments
Building Capacity
- Provide opportunities that support women in advancing into leadership roles
- Educate organizations on gender equity
Advocacy & Communication
- Advocate for women and girls’ participation at all levels of sport and recreation
- Celebrate achievements
- Information sharing and networking opportunities